{"hero":{"eyebrow":"Blog & Insights","title":"Practical notes on cleaner tracking, reporting, and analytics decisions.","description":"Use this page to share implementation tips, audits, case studies, and strategy insights around GA4, GTM, dashboards, and ad tracking."},"featured":{"badge":"Featured guide","title":"How to audit a GA4 and GTM setup before scaling paid traffic","excerpt":"A simple framework for checking events, conversions, tags, naming, and data quality before you make optimization decisions from broken reporting.","reading_time":"7 min read","slug":"how-to-audit-a-ga4-and-gtm-setup-before-scaling-paid-traffic","content":"Start with the events that matter most to revenue and lead quality.\n\nThen confirm that every conversion action is mapped consistently across GA4, Google Ads, and any supporting CRM or form tools.\n\nFinally, review naming, triggers, and QA notes inside GTM so the setup stays maintainable as campaigns scale.","media_id":5},"posts_intro":{"badge":"Latest articles","title":"Topics you can publish and update from the CMS","description":"Use these cards as a starter structure for blog posts, case studies, technical explainers, or performance reporting guides."},"posts":[{"badge":"GA4","title":"What to validate after a fresh GA4 implementation","excerpt":"A quick checklist for event naming, conversion setup, enhanced measurement, filters, and reporting sanity checks.","reading_time":"5 min read","slug":"what-to-validate-after-a-fresh-ga4-implementation","content":"Validate the events first so your reports reflect the actions that actually matter.\n\nThen confirm conversions, filters, and reporting views before anyone uses the data for campaign decisions."},{"badge":"GTM","title":"How to keep your GTM container organized as campaigns grow","excerpt":"A practical structure for folders, tag naming, triggers, variables, and QA notes so scaling does not create chaos.","reading_time":"6 min read","slug":"how-to-keep-your-gtm-container-organized-as-campaigns-grow","content":"Use folders, naming conventions, and documentation from the beginning.\n\nA clean GTM workspace makes audits, updates, and handoffs much easier as the account becomes more complex."},{"badge":"Dashboards","title":"What a useful Looker Studio dashboard should actually include","excerpt":"Build reporting views that help teams act faster by focusing on trend context, conversion quality, and business-ready KPIs.","reading_time":"4 min read","slug":"what-a-useful-looker-studio-dashboard-should-actually-include","content":"A useful dashboard should explain performance, not just display metrics.\n\nFocus on KPIs, trend context, and the decisions each view is meant to support."},{"badge":"Server-Side","title":"When server-side tracking is worth the extra setup","excerpt":"Learn when the extra implementation effort improves data quality, privacy compliance, and platform attribution enough to matter.","reading_time":"8 min read","slug":"when-server-side-tracking-is-worth-the-extra-setup","content":"Server-side tracking is most useful when browser-side loss is affecting attribution and optimization.\n\nThe extra setup pays off when better data quality improves reporting confidence and ad platform feedback loops."}],"cta":{"title":"Need help turning insights into a working setup?","description":"Get support with GA4, GTM, dashboard reporting, and performance tracking that is built for long-term clarity.","button_label":"Contact Saleem","button_url":"\/contact"}}